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Branding Campaign Case Stydy Identity February 24, 2022

Abo Biosystems Brand Guidelines

Visual Identity and Brand Guidelines for an emerging startup Abo Biosystems.

This design has been chosen to be showcased in “The Best Medical Print Designs” by DesignRush, a renowned platform for highlighting exceptional designs.

 

Task

Assist in creating a distinctive and visually appealing brand identity that effectively captures the company's fundamental principles, such as Innovation, Reliability, and Accuracy.

  • Strategy

    Design Sprints, Brand Strategy

  • Design

    Visual Identity and Brand Narratives.

  • Client

    Abo Biosystems

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

⬤ 01. Challenges

Building a strong brand identity
and narratives for a
new blood diagnostic lab,
with a vision to lead the healthcare
diagnostics industry in blood testing.

Abo Biosystems and Healthcare Diagnostics is a newly launched brand that aims to position itself as a market leader in the blood testing and healthcare diagnostics sector. It is imperative that their core values of innovation, accuracy, and reliability are effectively conveyed through their brand logo and narratives.

⬤ 02. Guidelines

A strong brand identity
to make 'Abo'
stand in the crowd.

⬤ 03. Stationery and Mockups

Mockups

Collaboration

Want to create something exciting?
Let’s talk.

We’re a team of creatives who are excited about unique ideas and help brands to create amazing identity by crafting top-notch UI/UX, Illustrations and Stories!

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