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Branding Development February 24, 2022

AW Jewelry

We crafted a distinctive visual identity for AW Jewelry, positioning them as a contemporary, approachable, and luxurious custom ring studio. The visual identity blends modern elegance with a focus on personalized craftsmanship, helping them stand out in a competitive market.

We aimed to make their brand message, “The Ultimate Ring Experience,” truly stand out. Here, we proudly present the ultimate visual identity guide.

Task

Assist in creating a cohesive visual system that integrates multiple mobility options, while redefining the brand and its value propositions. Develop an e-commerce website and a streamlined, unified booking system.

  • Strategy

    Design Sprints, Brand Strategy, UX Strategy

  • Design

    Art Direction, Brand Design, UI/UX Design, Prototyping

  • Client

    Alan Wood Jewelry

  • Platforms

    Desktop, Mobile, Prints

Open Project
aw-jewelry-cover
⬤ 01. Challenges

Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.

Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?

Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Color palette

/ Foundations

Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Beatrice Medium

Usage
Subheadlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
SF Pro Display

Usage
Paragraphs

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

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